As of May 2017, Lead Ads, Canvas Ads and Dark Posts are in testing phases and only available to advertisers who are using Power Editor. Instagram Ads, behavior and device targeting, and video ads were once only available via Power Editor – though they are now available in the Ads Manager. Some features within the Power Editor may never actually be released to the standard Ads Manager. Though a Power Editor account is a bit more complex than the standard Facebook Ads Manager, the main advantage is that new ad formats come to Power Editor before being released to the Facebook Ads Manager – so if you want to be the first to get in on new features, you should rely on Power Editor. Power Editor is a Facebook advertising tool designed specifically for large advertisers who need to create, edit, and publish several ads at once, while still maintaining precision control over each of their campaigns.
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